Martín Berasategui visits the Agrucapers factory to introduce new products
Last Thursday, April 28, the well-known chef Martín Berasategui, Agrucapers ambassador and holder of a whopping 12 Michelin stars, visited Agrucapers headquarters in Águilas (Murcia). His visit was focused on different objectives: to inaugurate the new bell pepper roasting facilities, to officially present the new spicy pickles and our e-commerce, and to sign the renewal contract until 2026.
This long-awaited event took place on a somewhat cloudy day with a forecast of rain, but this did not prevent all the plans from going ahead as previously established. As the first event of the event, Martín had the opportunity to visit the pickle production and packaging plant, in this case our Delicias capers. The CEO of the company, José Manuel Pelegrín, and the president, Sebastián Fernández, led his visit, showing him the entire packaging process.
Inauguration of new facilities
One of the main attractions of the event was to visit the facilities where Agrucapers develops its roasted peppers. Workers of this production plant had the pleasure of meeting Martín Berasategui, who showed the empathy and humility to which we are always accustomed.
We arrived at the moment when Martín was able to meet most of the production, quality and technical department staff. In addition, on his arrival to the kitchens of these new facilities, he was able to meet Juanfran, chef of one of the best restaurants in Águilas "El Refugio de Juanfran", and Poli, executive chef of Agrucapers. In these kitchens, both chefs showed Martín a small sample of possible future projects of the company.
The last action of this part of the visit would be the ribbon cutting, which would officially inaugurate the new Agrucapers facilities, and whose protagonist and executor of the cutting could not be other than our ambassador and gastronomic advisor. After the inauguration ribbon cutting, a group photo was taken with all the factory workers in the purest Berasategui style: "Garrote!"
Tasting at the hands of El Refugio de Juanfran
At noon, Juanfran delighted Martin, managers and department heads, and Agrucapers partners, with a quality tasting menu that showed a myriad of gastronomic combinations, always with products from Delicias Agrucapers to give a Mediterranean and homemade touch to the recipes. Segureño lamb with escalivada chutney, Raf tomato with salted and pickled fish, bluefin tuna tartar with liliput capers... and many more innovative and trendy recipes.
Presentation of spicy line, e-commerce and contract renewal
To conclude the event, a presentation ceremony was held in which the president of Agrucapers, Sebastián Fernández, made an initial speech in which he showed how lucky we are to have one of the best chefs in the world and the value he brings to Agrucapers. In the same way, Martín Berasategui offered his feedback and delighted us with anecdotes that have helped him to be where he is, which also provided him with the professional and emotional values with which he sees himself corresponding with Agrucapers and with his company's philosophy.
The CEO of the company, José Manuel Pelegrín, ended the speech talking about innovation, what the near future holds, the path we must follow and the humility and competitiveness we must carry out in order to continue being leaders in everything we do.
Martín Berasategui has renewed with Agrucapers for another 4 years, until 2026, thus creating a brand-ambassador link with the aim of providing feedback and ensuring that both parties achieve their best version of themselves.
With this event we officially presented our new line of spicy pickles, the first complete line in the world, which contains the following references: gherkins, capers, garlic, capers and pickle mix. In addition, we also took the opportunity to present our e-commerce, launched a few months ago, which offers themed packs perfect for gifts. Take a look at what we have to offer!
The spicy pickles line will soon be included in our e-commerce, we will inform you through our social networks!